AlifMahmud
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Two audit slots left this month

Stop paying for conversions your pixel never counted.

I rebuild GTM, GA4, Meta CAPI and server-side tracking so every platform reports the same numbers. Most clients recover 40–60% of the conversions their setup was silently dropping.

Book a free 30-min audit call See a sample audit
No pitch deck, no retainer talk·You keep the findings either way
Alif Mahmud
Last client, 30 days Same spend
+61%
Conversions
4.67×
ROAS, was 2.94×
CAPI match98.4%
Tracking rebuilt for
SegmentsTRIVOXParetoLeadsdatalemonStapeSegmentsTRIVOXParetoLeadsdatalemonStape
30-second self-check

Tap what sounds familiar.

Each one is a place where budget leaves without a receipt.

Get these diagnosed free
Services

Pick the gap you need closed

Most projects combine three or four of these. The audit tells you which ones actually move your numbers.

GTM setup & custom tags

01
One container you can audit in five minutes
  • Rebuilt container with naming your team can read
  • Custom JS variables, triggers and lookup tables
  • Consent Mode v2 wired to your CMP

GA4 & enhanced ecommerce

02
Reports that match your payouts
  • Full-funnel events with item-level parameters
  • Audiences exported back into Ads and Meta
  • BigQuery link for reporting you own

Google Ads conversions

03
Smart Bidding fed real purchases
  • Purchase and lead conversions with correct values
  • Offline conversion import from your CRM
  • Enhanced conversions for first-party data

Server-side tracking (sGTM)

04
Recover the events your pixel never sees
  • First-party container on Stape, Cloudflare or GCP
  • Custom subdomain so requests are not third-party
  • Extended cookie lifetime on Safari and iOS

Meta CAPI & pixel

05
Match quality high enough to scale on
  • Pixel plus CAPI, deduplicated by event ID
  • Hashed advanced matching for higher match rates
  • Event quality monitored in Events Manager

Custom data layer

06
One spec your developers build once
  • Documented event and parameter schema
  • A written spec your developers implement from
  • Every platform reads the same structure

Lead & form tracking

07
Every enquiry counted, whatever the form
  • Native forms, embeds, calendars and calls
  • Lead stages pushed back from your CRM
  • Attribution down to campaign and keyword

Consent mode & compliance

08
GDPR-safe without going blind
  • Consent Mode v2 across every tag
  • CMP wired so denials are respected
  • Modelled conversions where consent is denied

Dashboards & reporting

09
One screen your team actually opens
  • Blended spend and revenue in one report
  • Lead quality tracked alongside volume
  • Scheduled to land in inboxes weekly
View all services or book the audit call and I will tell you which you need
Platform-agnostic · I work in your stack
Tracking & Analytics
GTMGA4Meta PixelGoogle AdsTikTokLinkedInSnapchatPinterestMicrosoft UETClarityHotjar
Server-Side & Infrastructure
sGTMStapeCloudflare WorkersShopify Pixels
CMS & E-Commerce
ShopifyWooCommerceWordPressWebflowWixBigCommerceMagentoSquarespaceClickFunnelsKajabi
CRM & Marketing Automation
HubSpotSalesforceGoHighLevelKlaviyoActiveCampaignMailchimpConvertKitZoho
Data, Reporting & Automation
Looker StudioGoogle SheetsZapierMaken8nAirtableNotionGitHub
Problem & fix

Four faults drain most ad budgets

Problem Inflated ROAS

You are paying twice for the same sale

A hardcoded pixel left in the theme fires alongside the GTM tag, so every report is inflated by a factor nobody can name.

Costs youInflated ROAS on every report
The fix

One source of truth per event

I inventory every tag on the site, strip the hardcoded leftovers, and rebuild the purchase path so exactly one tag owns each conversion — with dedup keys where the platform supports them.

GTMTag AssistantEvent ID dedup
ResultReported revenue reconciles with your backend.
Problem Invisible buyers

Ad blockers are eating your best customers

Client-side pixels are blocked for a large share of traffic and Safari clips the cookies that survive. The purchases happen — the platforms never hear about them.

Costs youWhole segments of buyers unseen
The fix

Server-side tracking on your own subdomain

Events route through a first-party server container instead of a third-party request. Cookie lifetime extends, match quality climbs, and bidding finally sees the whole picture.

sGTMStapeGCP
ResultTypically 40–60% more conversions recorded.
Problem Stalled decisions

Four platforms, four different truths

Google, Meta and GA4 each define a conversion differently, each fed by a tag written at a different time. Reporting meetings become arguments about whose number to believe.

Costs youDecisions made on the kindest number
The fix

A documented data layer everyone reads from

I write the specification — event names, parameters, types — and every platform consumes it. Your developers implement once; new tags plug into a structure that already exists.

dataLayer specGA4Meta CAPI
ResultOne definition of a conversion, used everywhere.
Problem Blind spend

Tracking breaks quietly and nobody notices

A release changes a button class, the event stops firing, and the first sign of trouble is a soft month in the reports six weeks later.

Costs youWeeks of blind spend before anyone looks
The fix

Monitoring, plus handover you can use

Live dashboards for event volume with alerts on unexpected drops, and documentation good enough for your team to maintain the setup without me.

Looker StudioBigQueryAlerting
ResultBreakage surfaces in days, not quarters.
Case studies

Same budget, different numbers

Three engagements, the figures before and after, and the client saying it on camera.

All case studies
▶Play the 90-second story
Ecommerce · Shopify Plus Audit + server-side migration 4 weeks

A skincare brand was buying the same customer twice

Before

Two purchase tags fired on every order and a third of Meta events never arrived. Reported ROAS sat at 2.94× and nobody trusted it enough to scale.

After

One deduplicated purchase event, routed server-side on their own subdomain, with GA4 reconciled against Shopify every morning.

+61%
Conversions recorded
4.67×
ROAS, from 2.94×
98.4%
CAPI match rate
“Professional, fast, and extremely knowledgeable. The dashboards he built save us 10 hours a week.”
Jessica Williams
Marketing Director, EcomGlobal
▶1:24
DTC · WooCommerce Data layer rebuild

Three sources of truth became one

GA4, Meta and the finance sheet each reported different revenue. I wrote a single data layer spec and their developers shipped it in one sprint.

±2%
Variance vs backend
1 sprint
To implement

“We had three sources of truth. Now we have one, and it matches Shopify.”

Daniel Reed · Head of Growth
▶2:05
Lead gen · Webflow sGTM + offline conversions

Recovering leads the pixel never saw

Ad blockers were removing a quarter of form submissions before Google Ads heard about them. Server-side tracking plus offline conversion import closed the gap.

+38%
Leads attributed
−29%
Cost per lead

“The server-side migration recovered conversions we assumed were just lost.”

Lydia Kovacs · Performance Lead
Watch first, hire later

See me break a setup and rebuild it

Real audits, recorded end to end. Judge the work before you pay for any of it.

All videos on YouTube
▶6:12

Auditing a Shopify store live

Two duplicate purchases and a broken checkout event, found in under ten minutes.

▶9:48

Server-side GTM, start to finish

A first-party container on Stape, from zero to verified events.

▶4:35

Why Meta and GA4 never agree

Attribution windows, dedup keys, and which number to trust for which decision.

How it runs

Audit first. You decide after.

Nothing is billed before you have the written list of what is broken. If the audit finds nothing worth fixing, I will say so and send you the report anyway.

Fixed-fee audits, no retainer lock-in

Implementation is quoted once the scope is known. Cancel after any phase and you keep the documentation.

01
Call

Your stack, your funnel, and the numbers you need to defend.

30 min
02
Audit

A written diagnosis: what is broken, what it costs, what to fix first.

Week 1
03
Implement

GTM, GA4, CAPI and server-side flows deployed and verified event by event.

Weeks 2–3
04
Handover

Dashboards, monitoring, documentation. Your team owns it from here.

Week 4
FAQ

The five things clients ask first

Do you work with my developers or replace them?+

I work with them. I write the data layer spec and QA the implementation; they push the code. Nothing goes live until I have verified the events end to end.

Is server-side tracking worth it at my spend?+

Below roughly $10k a month, fixing the client-side setup usually returns more per dollar. The audit tells you which case you are in before you commit.

What do I actually receive?+

The written audit, a documented data layer, deployed tags and server container, monitoring dashboards, and a handover document your team can follow.

How fast can this be live?+

Audits land within a week of the call. Most full implementations, server-side included, are verified and live inside four weeks.

What does it cost?+

Audits are a fixed fee. Implementation is quoted after the audit, once the scope is known rather than guessed at — no retainer lock-in.

Find out what your tracking is costing you

A 30-minute call, then a written diagnosis with the fixes ranked by what each one is worth. Free, and yours to keep.

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